GUIDING PRINCIPLES

At Havend, we are transparent about potential conflicts of interest and relentlessly mitigate them. Our commitment is to provide tailored insurance solutions, ensuring your family’s coverage is precisely what you need.

the birth of havend

Havend was born out of a distinct vision to redefine insurance advisory. 

We share our roots with Providend, where we’ve excelled as trusted advisers in wealth management and retirement planning for two decades. It became evident that clients who cherished our independent insights were seeking the same clarity and honesty in the world of insurance.

Thus, Havend was established as a specialised insurance advisory, operating independently from Providend while sharing the tenets of trust and transparency. Havend’s distinct mission is to serve those who desire a dedicated, long-term partnership for professional insurance advice where clients’ needs are placed at the forefront.

A Safe Haven Now & Beyond 

True Protection, Transparent Practices

Our Brand Story

Journeying from vision to your trusted insurance advisory.

Leadership

Our Advisory Leadership Team

Meet our team of insurance experts, each with multitude of experience, committed to safeguarding your interests and providing you the best advisory experience.

Eddy Cheong

CFP®, CTS, CEPA
Chief Executive Officer

Mike Zhang

Diploma in Life Insurance
Lead, Insurance Specialist

David Law

Insurance Specialist

Ma Jiamin

Senior Insurance Operations Executive

No obligations, just honest advice, we promise.

We are Ready to Assist

If you seek an honest assessment of your insurance coverage or have inquiries about your protection plan, reach out to us today for an InsureWell Assessment. 

You can also explore our CPF-Optimised Retirement Essentials (CORE) Assessment—a sound retirement income solution that focuses only on the essentials, providing clear guidance on optimising your CPF monies.

 

An Update on Our CORE Assessments Availability
Due to popular demand, the Havend team is currently at maximum capacity with our CPF-Optimised Retirement Essentials (CORE) assessments for clients. To ensure every assessment is done thoroughly and tailored to each client’s unique situation, we’ve temporarily put new CORE assessments on hold.
If you’d like to be among the first to access this service when it reopens, please write in to let us know — we’ll be happy to place you on our priority waitlist and notify you once CORE assessments become available again next year.
In the meantime, we will continue helping clients review their medical safety net and protection needs, which is the crucial first foundation before any comprehensive CORE assessment.
Thank you for your understanding, and we look forward to reopening this service in 2026 (exact date to be confirmed).

 

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