Meet Our CEO

The visionary behind Havend’s commitment to safeguarding your protection plans. Discover how Eddy’s expertise drives our dedication to securing your peace of mind.

Our Key Appointment Holder

Chief Executive Officer

Eddy Cheong

CFP®, CTS, CEPA

Eddy brings over 20 years of experience in wealth management and financial planning. He started as an external auditor, then worked as a Finance Manager, and spent three years in insurance sales with Prudential before co-founding Providend in 2001, Southeast Asia’s first fee-only advisory firm.

Eddy served as Head of Financial Planning for 17 years before leading DIYInsurance, Singapore’s first life insurance comparison portal, which later merged with NTUC Enterprise to form MoneyOwl. As Chief Advisory Officer of MoneyOwl, he played a key role in developing robo-advisory platforms for insurance, investments, will-writing, and comprehensive financial planning.

Returning to Providend in 2020, Eddy led the Solutions Team, focusing on advanced wealth planning and insurance services. 

Eddy is now the CEO of Havend, where he continues to provide unbiased insurance advice, drawing on his extensive experience in the industry.

Lead, Insurance Specialist

Mike Zhang

Diploma in Life Insurance

Mike embarked on his financial advisory journey at Phillip Securities nine years ago with the intention of helping people better understand the importance of financial planning.

During his five-year tenure there, he discovered that many clients lacked an understanding of their insurance needs and the insurance plans they had bought. He then began educating his clients and soon developed a deep interest in insurance advisory. This interest eventually led him to join an international broker firm, where he further enhanced his knowledge and experience through understanding various insurance products from different countries.

Before joining Havend, Mike was a part of Providend’s Solutions Team as an Insurance Specialist, providing clients with assurance through sound insurance advice and detailed reviews of their insurance portfolios. Mike also regularly reviewed and updated the Providend Insurance framework to ensure its relevance and alignment with Providend’s wealth planning philosophy.

He strongly believes that one can only focus on life’s important priorities without the fear of losing them, after having put in place the right insurance plans.

Insurance Specialist

David Law

David has a Bachelor’s Degree in Business Studies majoring in Finance and has three years of experience in the financial services and life insurance industry. His passion lies in coaching and advising clients on tailored, fit-for-purpose solutions. Previously a client adviser focused on comprehensive financial planning for the man on the street, David now brings his expertise to Havend, poised to continue making a meaningful impact.

Senior Insurance Operations Executive

Ma Jiamin

Passionate about serving and a making a difference in Singapore’s security, Jiamin spent more than a decade of her career managing defence acquisition and development projects in the public sector. 

In 2022, Jiamin joined the insurance industry, hoping to make a more direct and positive impact on individuals’ lives. As an Insurance Operations Executive at Havend, she ensures that your policy administration and servicing are in good hands, contributing to your financial security and peace of mind.